The HTC 10 scored high as being one of the hugely anticipated devices and it was announced by the company, probably hoping to again make its mark in the Android smartphone market.

In the launch video, Chialin Chang, HTC’s president of smartphone and connected devices business, shared: “Look at the design — inspired by light. Look at the contour, back and front … the chamfer, the edge not only gives out a unique character but allows you to hold it firmly in your hands.” The company sure is looking to give a tough competition to its rivals with its “power of 10” and with the device up for pre-order the excitement amongst loyalists is sure to be high.

According to report on Digital Trends, HTC 10 is currently available for pre-order and is expected to ship in early May. The unlocked version wears a price tag of $700 and can be ordered on the company’s official website in either silver or gray shade. The unlocked HTC 10 variant comes with “Uh-Oh Protection,” which ensures that the device would be replaced in case of cracked screen or any other damage within the first twelve months from purchase.

Verizon, Sprint, and T-Mobile customers can order the device from their respective carriers. Verizon started with pre-orders from April 29 onwards, making the phone available under a two-year contract for $0 upfront and $22.83 monthly cost. For those looking to grab the HTC 10 32GB outright can do so at a price of $648. T-Mobile will be selling the device soon, but surprisingly AT&T won’t be selling the HTC 10.

Reportedly, a Verizon customer and Reddit user, Multimoon shared that her HTC order has apparently shipped since Multimoon got a tracking number with the delivery date of May 5. So, it appears that for customers who have pre-ordered the HTC 10 from the carrier, the wait may soon be over since the devices have probably begun shipping sooner rather than later.