The 58th Grammy Awards that took place on February 15 at the Staples Center had something for everyone. It didn’t matter if you couldn’t get your hands on the golden gramophone. You could still pick up the US$22,000 (AU$30,706) Grammy’s gift bag. This ‘swag bag’ was put together by Distinctive Assets and included some top of the class products, services, coupons, jewellery, clothing, munchies, vouchers and certificates.
The most expensive item in this goodie bag was the Fit Club TV’s “Ultimate Fitness Package,” reveals Fortune. Priced at US$6,180 (AU$8,623), it included fitness apparel, food supplements and a VIP fitness experience. The next best gift in terms of monetary value was US$5,500 (AU$7,672) worth of ultrasound skin tightening treatment offered by New York’s Stafford R. Broumand and Daniel Y. Maman. Additionally, the treat bag also came with a US$2,250 (AU$3,139) gift certificate for mixology services from The Natural Mixologist.
D’Marge elaborates that in addition to these, the bag includes US$1,000 (AU$1,395) worth of decorating services from Koi Interiors and US$1,000 (AU$1,395) worth week-long stay package at Golden Door Resort and Spa in San Marcos, California. There is also a 24K gold facial along with a bottle of a supplement called YouthBlast together valued at US$460 (AU$642).
Fortune also says that the bag also contains the SCUF Gaming customized controllers at US$300 (AU$419), infrared hair care Tools by Gina hairstyling products at US$250 (AU$349) and a designer chocolate gift box from Phillip Ashley Chocolates worth US$199 (AU$278). The chocolate box contains 23K gold-salted caramel pecan praline chocolates.
According to Business Insider, Grammy guests get a shopping spree worth US$300 (AU$419) from women’s clothing from apparel company Belldini and Simone I. Smith jewelery valued at more than US$300 plus (AU$419).
On top of everything else, there is also a US$200 (AU$279) worth gift certificate to any of the properties owned by Patina Restaurant Group, a pair of eyeglass frames from Marchon Eyewear worth US$150 to US$350 (AU $ 209 to AU$488), cryotherapy treatment, some jackets and caps, notes Celeb Buzz.
Distinctive Assets has been putting together this treat mix for the Grammys for more than a decade. The company is also responsible for the uber trendy Oscars goodie bags.