Facebook will now serve ads  to the non-users of the site. This move has been taken by the company to expand the audience network. The news was publicized on Thursday. Well, of course there is a way to stop it, reveals Facebook.

Facebook is one of the biggest social network sites currently houses over 1.6 billion users. Newsroom claims that such step will touch a much extensive audience than that.

An article published in The Wall Street Journal communicates, Facebook will use users’ cookies, “like” buttons, and other information-gathering techniques (plug-ins embedded on third-party sites) to track users and non-users alike.  The company explains it will be able to better target non-Facebook users and display relevant ads to them. However, such practices also beg questions of privacy.

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On that note, Facebook has also offered a solution to stop oneself from being tracked. The users can be able to opt-out of interest-based ads by making changes to their Facebook settings. On the other hand, the non-users can opt-out through the simple steps below, proposes Facebook Help:

From your browser

We adhere to the Self-Regulatory Principles for Online Behavioral Advertising and participate in the opt-out programs established by the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance. You can opt out from all participating companies through these sites.

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From your device

On your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads from Facebook and other companies.

On your iPhone or iPad:

  1. Go to Settings
  2. Tap Privacy
  3. Tap Advertising and turn on Limit Ad Tracking

On your Android (versions 2.2 and up) and Google Play Services (versions 4.0 and up):

  1. Go to Google Settings
  2. Tap Ads
  3. Tap Opt out of interest-based ads and tap OK