The Wanda Group from China, has established a new entertainment complex called Wanda City, and it has been positioned to act as a homegrown rival to Disney.
More specifically, Wanda, China’s largest private property developer, is doing nothing but challenging Disney’s $7.6 billion Shanghai theme park that will be opening next month.
The 22-billion yuan Wanda City was unveiled by Wanda executives in the southeastern provincial capital of Nanchang.
According to The Guardian, the complex was first opened with “thundering music reminiscent of the Pirates of the Caribbean theme.” Wanda City is being approved as the centre, which will be a representative of Chinese entertainment culture amidst the trespassing of foreign influences.
Wang Jianlin is the owner of this monstrous entertainment arena. He said that he wanted to get away from Western beliefs, and as a result, established an international brand based on Chinese culture.
This new entertainment complex consists of a $1116 million China-themed park. It is filled with swiveling “porcelain teacup rides” and bamboo forests.
The complex also includes a gigantic indoor shopping mall, with cinemas, restaurants and hotels. According to BBC, Wanda City is being touted as the largest ocean park on the planet.
The Wanda Group is known as the leading player among Chinese companies, and is always opting for globalization. The property group has heavy financial involvement in the film and cinema business.
The firm has often been open about its nationalistic objective to keep Disney at bay in the Chinese market. It wants to grow and become an entertainment brand that will be globally recognized.
“We want to be a model for Chinese private enterprise, and we want to establish a global brand for Chinese firms,” Wang said.
“This craze for Mickey Mouse and Donald Duck is over, the period when we would blindly follow where Disney led has been gone for years.”