Descendants of the Sun leading man Song Joong-ki has indeed soared to greater heights, becoming a venerable South Korean superstar. He might not want to admit it, but he has joined the ranks of Rain, Lee Min-ho and Kim Soo-hyun as this generation’s brightest Hallyu stars.
To prove this point, it was recently reportedly by allkpop that Song Joong-ki has generated AU$3.19 million ($2.46 million) in profit from endorsement deals in China. The amount was recorded by the China Internet Information Center (CIIC) based on the actor’s earnings for a six-month period.
According to the CIIC, Song Joong-ki’s is rising as a result of the tremendous success of his KBS drama series Descendants of the Sun.
“In China, the price for his endorsements skyrocketed. In half a year, he makes 16 million Yuan, which is higher than what Lee Min-ho and Kim Soo-hyun makes combined. Currently, around 10 advertising agencies are sending him various offers,” CIIC said in a statement.
Kim Soo-hyun was the highest earner in 2014-2015 after he appeared as the male lead in the series “You Who Came From The Stars.” The show also drew a lot of attention to Kim, scoring him multiple endorsements deals in South Korea and abroad.
Song Joong-ki’s agency Blossom Entertainment did not verify the amount, but confirmed that the 31-year-old actor is receiving “many offers from global brands domestically and internationally.”
According to Chinese industry insiders, Song Joong-ki has signed a two-year endorsement contract with Chinese cosmetics brand Proya. The deal is valued at AU$ 4.54 million ($3.5 million) and Song Joong-ki will also feature in an ad with Chinese actress Zhang Ziyi, The Korea Herald reports.
Meanwhile, Descendants of the Sun continues to top TV ratings with its three-episode special run, which scored a 17.7 percent viewership rating in South Korea.