A standout in the hype of the promotion for “Captain America: Civil War” is the absence of video clips or even a single photo of Spider-Man (Tom Holland) or a version of Peter Parker.
Although leaving him out of the spotlight for now may be interpreted as a strategic way to increase the excitement of fans who are still looking forward to another version of Spider-Man, another reason has been revealed by the directors of the third “Captain America” installment.
Joe and Anthony Russo revealed in an interview with Collider‘s Steve Winstraub that part of the reason why Spider-Man is yet to be revealed in a set of promotional materials is that Marvel and Sony still have a lot of things to sort through regarding the character.
It can be recalled that although Sony owns the rights to the web-slinging character, the studio has opened the character’s availability to co-exist with other well-loved superheroes in the Marvel Cinematic Universe. Because of this, both studios have to reach a common ground in negotiating what they want for the character and how they want to use it in many different aspects, such as for commercial purposes.
Cinema Blend relays he statement of the Russo brothers as follows:
“[…] Marvel and Sony still have to work out what uses they have for the character, on a promotional level, on a commercial level. There’s still complications as far as that goes that involves business deals.”
Still, although these ongoing negotiations may add to the pain of waiting, Cinema Blend thinks that is is beneficial for fans patiently waiting for Tom Holland to debut as the next Spider-Man since the film can offer more in terms of surprises.
Although the famous red and blue sleek costume of the next Spidey is yet to be seen, fans can check out Tom Holland as Peter Parker in the “Captain America: Civil War” set photo below, courtesy of Marvel co-president Louis D’Esposito.
“Captain America: Civil War” will hit theaters on May 6, 2016.