Blackberry Priv Called a ‘Dead Duck,’ Criticized for High Price Tag

BlackBerry Priv

Blackberry’s latest smartphone Blackberry Priv has earned some positive remarks and a few criticisms from experts and casual users alike. In an effort to keep the company significant in a very competitive and saturated smartphone market, Blackberry has decided to ditch its own operating system and forayed in with a new smartphone powered by Android.

Dubbed the Priv, which stands for privacy and privilege, the first Android phone by Blackberry runs on Android 5.1.1 Lollipop OS and sports an impressive Snapdragon 808 processor. reports that device boasts of a 5.4 inch quad HD display and a respectable 3410 mAh battery. Inside, the Priv offers 2GB RAM and 32GB of internal storage that users can expand.

Although Blackberry management opted to go with Android instead of the Blackberry OS, they decided to integrate the classic QWERTY keyboard in homage to the phone’s predecessors. The tactile element is also a huge deal among many Blackberry fans who have been very vocal about their typing preferences.

Experts from The Economic Times described the keyboard feature as impressive and the overall design as “premium.”

However, one tech expert predicted that the Blackberry Priv will perform poorly. Sahil Mohan Gupta opined in his Daily O column that Blackberry’s entrant to the Android smartphone market is marred with serious flaws.

The Blackberry Priv is “a dead duck,” as Gupta puts it.

The price is perhaps the biggest nail in the coffin. Gupta writes that experts, media, and guests present at the Priv’s launch were in shock after the price tag was announced.

“At the press conference, there was a moment of silence when BlackBerry announced the ridiculous price of Rs 62,990 (AU$1309) for the Priv,” Gupta writes. “Reporters and bloggers were speechless and they knew it was a case of BlackBerry committing harakiri.”

Converted to US dollars, the Priv’s hefty pricing is around $930.

Gupta also lamented Blackberry’s late foray to the Android market.

“People have been pandering to the BlackBerry keyboard and Android for years, and BlackBerry has responded with a device when its brand is almost irrelevant in the mobile space.”

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