“Australia’s Got Talent” 2016 ratings plummeted to an all new low. Not even the finale of the show, announcing 14-year-old Fletcher Pilon taking the win, could push ratings higher.
Channel 9 is taking the blame for the performance. According to Daily Mail, “Australia’s Got Talent” was kicked out of the running by Channel 7’s “My Kitchen Rules”. The live grand finals of AGT was aired in over five cities and was recorded to have the lowest ratings for a live finale. Records show that 1.48 million viewers clicked their remotes onto MKR. A resounding 761,000 viewers watched Pilon take the win.
AGT still made the top ten, ranking sixth for the evening. Only due to the later part of the episode (the announcement of the winner). The beginning of the AGT finale was ranked twelfth for the day.
Seen in news.com.au, Channel 9 is being labelled a dud. Decreasing ratings for AGT have been seen the last few seasons. When looking at MKR, ratings have never been better. Channel 9 should have known not to put AGT in the running with MKR for ratings. This latest report shows that AGT cannot keep up with the ever-increasing ratings of MKR. Could the beginning of the year serve as a reflection for the rest of Channel 9’s future in 2016?
Editor of Mediaweek and media commentator James Manning weighed in on Channel 9 vs Channel 7.
“Starting the year with AGT was folly”, Manning said. “The show had been on a ratings decline for some time on two networks and had previously underperformed for Nine.”
Channel 7 dropped AGT because of decreased ratings. Taken up by Channel 9. Channel 9’s audiences are down 13 percent on last year.
Channel 9 is relying on the next quarter to salvage the already devastating reception. Channel 9 will premier renovation series “Reno Rumble”. Manning makes the point that MKR’s finals will cut away from the renovation series, as well as Channel 7’s renovation series “Crowded House Rules”.
Manning points out Channel 9’s best chances at salvation. That being later in the year with the return of popular Aussie dramas “Love Child” and “House Husbands”. “The Voice” one of Channel 9’s show stoppers is predicted to be the real breadwinner. “Here come the Habibs“, Channel 9’s new sitcom, hopes to have a strong chance.