Australia’s favourite TV Week Logie Awards might be moving out of Melbourne city. The TV Week’s award show, popularly known as Logies, is lacking on viewership and is proving to be a burden on the purses of the Victorian Government. Thus, the chances of the iconic award show moving to Sydney might just not be silly rumours.
The Victorian government is contemplating the expenses of this award show vis-à-vis the returns, discloses Sky News. Apparently, the government is alarmed over the millions it spends on Australian television’s top event. Insider sources revealed to News Corp Australia that the Victorian government believes such expenditure is not justifiable. As a result, it is thinking about reviewing the current contract, which expires next year in 2017.
Melbourne has been hosting the Logies since 1997. It is one of Australia’s most glamourous nights that is held at Crown Casino’s Palladium Ballroom.
The government’s proposed move was dubbed as hypocritical by Heidi Victoria, Victoria’s Shadow Minister for Arts. She told The Australian that losing the Logies would be like LA losing the Oscars. “Melbourne is the home and heart of Australian television so Daniel Andrews mustn’t allow what is the biggest night on the Australian television calendar to be lost to (NSW Premier) Mike Baird,” she said.
However, Premier Andrews decline to comment on the whole issue and just said, “I can’t help you with that,” reports The Australian.
Another reason for the waning interest in Logies could be the poor viewership it has been generating. Channel 7’s “My Kitchen Rules” gets a higher regular viewership than this glamourous “night of the nights.” Last year, only 971,000 tuned in to watch the event, notes Herald Sun. Sources told the paper that they need at least an AU$10 of return over every single dollar spent to keep the event sustainable.
Well, Melbourne’s loss will surely be Sydney’s gain. The NSW government and Destination NSW are both trying to get the awards show to the harbour city and want to plan it in a way that does not involve taxpayers’ money.