Australia is all set to help tourists build wonderful memories from their vacations in Australia. Tourism Australia has identified fishing as one of the more attractive activities that globetrotters would want to try while vacationing in the nation.
A research has shown that fishing has “untapped tourism potential” to drive more tourists, thereby encouraging people from all across the globe to visit Australia and make it the most desirable destination for holiday lovers. Tourism Australia Managing Director John O’Sullivan said that in 2015, around five percent of the international visitors accounting to 315,000, have attempted to go fishing.
“Fishing is one of Australia’s biggest sports and leisure pastimes but international awareness of just how much our country has to offer in this area is something we want to improve,” O’Sullivan said as quoted by News.com.au. “Building and promoting tourism experiences based around fishing presents another opportunity to play to Australia’s competitive strengths by highlighting our world-class beauty and natural environments, our spectacular coastlines, our rivers and inland waterways.”
According to reports, the Gold Coast will benefit the most in the Tourism Australia campaigns undertaken. These campaigns will focus on fishing as well as coastal area development. The tourism regulator confirmed that the authorities were already working on enhancing the food and wine experience for travellers. “This is about telling that story to international travellers, by showcasing these unique and varied fishing experiences and the people and operators who bring them to life,” the managing director said.
Gold Coast fishing charter operator Ash Rettallack expressed his delight on such an initiative taken by the Australian tourism regulator. Rettallack, the operator of Hooker 1 trips at Mariner’s Cove, said that most of the bookings were made by Germans, Russians, and Chinese. He said that the Chinese people constitute the second highest proportion of international visitors who visit Australia after New Zealanders.
“We are getting a little bit more Chinese now — they like it but they don’t tend to handle going to deep-sea fishing,” the Gold Coast Bulletin quoted the operator as saying. “They get seasick.”