Aussie Video Game Industry: Where Is It Headed?

The Senate is ready to reveal its observations in April derived from its inquiry into how the future of the video game industry holds in Australia.

In June 2015, Senator Scott Ludlum organised an inquiry into the Australian video game industry to know the exact status of it. The inquiry also focused on how the government could back the sector and ensure its proper growth in the coming times. As per the inquiry, there are a range of factors mentioned as a “perfect storm” of variables that are changing the Australian gaming sector. One of the major factors is the strong Australian dollar. The consistent value of the dollar has prompted the said destruction of the pricing of the industry.

Another challenging factor, as found by the inquiry, was the emergence of several mobile app-based games along with smartphones and tablets. Of course, there were several challenges that the video games industry faced, but it also enjoyed a standardised status after the stormy past.

According to The Conversation, if the statistics are considered, out of 1,431 employees of the gaming industry in 2007, only 581 remained until mid-2012. The revenue generated by the gaming companies was reduced to $44.4 million from $116.9 million. The industry looked for revenue overseas and it started hunting for overseas work. This prompted 80 percent of total revenue generated by the gaming industry of the nation.

According to the Games Developers Association of Australia (GDAA), around 60-70 percent of gaming industry workers have either left the industry as a whole and moved to other sectors or they have left Australia to enter a more resilient location where gaming industry proliferated.

Kotaku Australia reported that the Australian government has refused to provide a financial support of worth $20 million to establish the Interactive Media Fund without consulting the local games industry. Overall, it is expected that the committee’s take on discussing the issue might be considered as a step forward in strengthening the gaming industry in Australia.

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