Apple VR Available Soon? Oculus Rift, Google Cardboard Threatens Company?


It may come as quite a surprise to many tech aficionados that Apple might be looking at putting it hands into the still very infant, VR domain.

This rumor finds roots in the fact that the Cupertino tech-giant has brought on board VR expert Doug Bowman, as reported by Financial Times. With multiple tech-giants making their presence felt in the VR industry, many fans would assume that this move by Apple only indicates its intentions to be investing in this new technology.

As reported, according to CCS Insight analyst Ben Wood, “It’s a no-brainer for Apple to invest in this area.” He added, “It certainly can’t let rivals such as Facebook, Google and Samsung run away with the market, particularly given the momentum building around smartphone-based virtual reality.”

As noted by Digital Trends, Doug Bowman is proficient in areas of “3D interaction, immersive environments, and usability engineering.” He also happens to be a former director and computer science professor for Human-Computer Interaction at Virginia Tech.

As shared by the site, this wouldn’t be the first time that Apple’s intention to be a part of this segment have become known. The Cupertino tech giant has bought the augmented reality company Metaio as well as Faceshift and Emotient, over the course of last year. If nothing else, it can be safe to say that the company is definitely interested in the VR technology, even though it isn’t known at this point in time what Apple’s working on with Bowman.

Who knows? One day in the future, fans may witness an Apple VR pitted against the likes of Oculus Rift and Google Cardboard. But then again, with Apple’s traditional silence over any matter and no concrete information out there, nothing can be said with certainty. But Apple loyalists and ardent gamers can always keep their fingers crossed.

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