Apple is not changing its policy requirements for the Mac App Store. This makes the developers sandbox their submitted programs. Sandboxing means industry-standard Mac software such as Creative Cloud suite of Adobe and its products are not allowed to make available through the Mac App Store.
Last year, Adobe earned $2.3 billion from its Creative Cloud subscription service. The Mac App Store missed out $690 million in 2015 due to its 30 percent storefront cut. The Store lost the hefty amount also because of its policy of sandboxing.
So here are the five things to change to Fix Mac App Store.
The Good Money Is In Mac Software Sales
Many creative professionals use Mac as their main workstations and due this Mac PC sales are improving. With years of neglect, it would less likely to help Apple to achieve the yearly top line. This means Mac App Store would achieving less than $200 million.
A Mac Is Not An iPhone
When it comes to software Mac users want a different set of needs, so Apple should refrain from using the rules that work only on iPhone apps. The Mac OS X and iOS has a totally different ecosystem. Sandboxing for iOS games is not a problem but it will never be realistic for complex x86 programs.
Apps that rely on inter-application communication and file sharing such as Adobe products- Photoshop, Illustrator and After Effects- sandboxing will not function.
Why It Matters
Among productivity-focused professionals Mac platform is famous and due to this Mac-based PC sales continue to impress. This is the reason developers remain faithful to it. However, Apple has committed a mistake by sticking to make profits through hardware. Apple’s management needs to change the thought. Similar to the stagnating sales of iPhone handsets, Mac’s surge in sales will peak in the future, notes Seeking Alpha.
Apple to start trial versions of software
Apart from the sandboxing issue, Mac OS X developer should be allowed to present demo versions of their products, and insistence of outright purchase of software is poor marketing strategy adopted by Apple. Distributing trials versions is considered to be the best way to lure the customers to pay and it has been used since the earliest days of selling software.
Allow discount on upgraded versions
When customers already own an app, Mac App Store should allow a discount for the users on buying upgraded versions. For example, if a user owns Sketch 2 and Apple compels to buy the full version of Sketch 3. This is an unfair practice adopted by Apple, as per Designer News.