Brisbane’s Carindale Apple Store has fired several employees on Wednesday for secretly taking pictures of customers as well as female staff and using them in a lewd rating game.

The action has been taken by the electronics brand after the authorities were informed about its staff who not only clicked and stole the photos but also shared intimate pictures of customers and female staff members with others.

A media outlet reported that four male employees had been discovered taking close-up shots of female staff and customers and transferring the pictures from them. The photos were also shared with other stores across Queensland.

According to reports, the incident came into focus when one of the employees saw a technician inspecting a customer’s iPhone in the repair room. “In the biggest scandal to hit the technology giant in Australia, The Courier Mail can reveal that more than 100 close-up and explicit photos were taken of female staff and customers without their knowledge. Photographs were also lifted from some Apple customers’ phones,” the report stated.

The photos have reportedly been shared via a group chat where the members would rate the pictures out of 10. They also used to comment on the woman’s body, which was quite objectifying. The Courier Mail also alleged that a Sydney store is also involved in the crime.

The reports stated that Apple has given the charge of investigating the matter to an HR official from overseas but the company has not yet revealed the names of the people involved to the other employees and to the customers. It released a statement in which it confirmed that the Carindale store will remain under investigation for some time.

“Apple believes in treating everyone equally and with respect, and we do not ­tolerate behaviour that goes against our values,” the statement read.  “We are investigating a ­violation of Apple’s business conduct policy at our store in Carindale, where several employees have already been terminated as a result of our findings.”