Apple is on a path to bring its mobile payments service on a global scale, and it has been hard at work in doing so. It doesn’t stop there, however. According to new reports, the California-based company is bullish in expanding Apple Pay even to the web before the holiday shopping season hits.
A new report from Re/code says that Apple is in talks with partners, telling them that Apple Pay will soon allow users to purchase directly from websites this year. The new service will be ready for access to shoppers that are using Safari on iPhones and iPads that feature the company’s Touch ID fingerprint sensor. What’s more, it looks like the company also has plans to make payments on websites available on Apple desktops and MacBooks, too. The iPhone 7 will obviously have it, and it’s also a high possibility that it could arrive in the upcoming MacBook Pro 2016. However, it’s still unknown at the time of writing if Apple will be integrating new features to its products to make room for it. We’re expecting Apple to launch the expansion sometime in July, which presumably could be during its Worldwide Developers Conference. However, the report also warns that the timing of the announcement could likely change.
Apple‘s move in expanding the service of Apple Pay to websites would likely put the company in competition with payments service giant PayPal. PayPal already has a feature integrated on online stores called “Pay with PayPal,” thus allowing users to checkout without re-entering their card information on each online retailer they go to.
Apple says that the adoption of Apple Pay would likely lead to a higher rate of checkout competition. After all, all it needs now is a fingerprint to checkout instead of entering sensitive information over and over again.