Apple Pay will no longer remain tied up with iPhones, confirmed the Cupertino-based tech giant at the Worldwide Developers Conference 2016 held in San Francisco. Apple announced to bring its payment service to the Web. Apple Pay for the web will soon be available this fall.
This means, Apple’s mobile payment system will start working on desktop browsers. Mac users will be able to pay online in Safari. Apple is working closely with retail companies to add the ‘Pay with Apple Pay’ option to their websites. The partners and participating online stores need to incorporate Apple Pay into the checkout flow. Thus, online shoppers will also be able to make a payment directly from the desktop browsers through Apple Pay.
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For authenticating the purchase, customers can use Apple’s iconic Touch ID fingerprint sensor on an iPhone, iPad or Apple Watch. In the new functionality, the fingerprint sensor will also be integrated into the website. For example, customers using Apple Pay through Safari browser on the Mac will get a notification on their iPhones to authenticate the transaction.
Apple is said to have already signed deals with major retail brands like Etsy, Target, Expedia, United Airlines, Lululemon and The North Face, as reported by CNET. This new method of payment will link a credit card with Apple’s online payment service. Customers can just save their payment credentials onto their devices.
Earlier, Apple Pay worked with select iOS apps and supported physical retail stores. The new process will put Apple against online payment giant PayPal, which boasts more than 179 million active users across the world.
Apple Pay will be launched in Switzerland, Hong Kong and France this summer, reports Tech Crunch. In related news, at it’s 2016 I/O developer conference in May, the search giant also announced that they will soon enable web payments through Android Pay.