Google and Apple are currently major players in the smartphone world, which means Android and iOS are the two main mobile platforms. In retrospect, Blackberry used to be a major player in the market, but Apple with its iOS has taken over.

According to Apple follower Marco Arment, the company could also face the same fate as Blackberry. In a blog post, he reminded everyone of Blackberry’s earlier stature and how it dominated the market before Apple released the iPhone.

The Cupertino-based company produced a phone that was not only a better smartphone but changed what people used them for entirely.

BlackBerry was known for its business phones used for e-mails and phone calls. Then, Apple introduced the App store, and now we have an app for everything. The whole definition of smartphones has been changed and BlackBerry could not even catch up, notes Business Insider.

“No new initiative, management change, or acquisition in 2007 could’ve saved the BlackBerry. It was too late, and the gulf was too wide,” Arment wrote.

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There are chances that the company may also face the same fate and be displaced entirely.

“Today, Amazon, Facebook, and Google are placing large bets on advanced AI, ubiquitous assistants, and voice interfaces, hoping that these will become the next thing that our devices are for,” wrote Arment. “If they’re right – and that’s a big ‘if’ – I’m worried for Apple,” he added.

All three of those players have been investing in Artificial Intelligence, with Google having done so for years. Even Salesforce CEO Marc Benioff commented that he sees an AI-first world.

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Evidently, chatbots or conversations have become the interface for the future, and Apple is lagging behind in everything from search to natural language processing. Amazon Echo is getting better compared to Siri. Echo can play a song at your request in a better manner than Siri.