Apple fans keeping note of the company’s every move may probably be aware about its plans of stepping in the automotive industry.
The Cupertino tech-giant has long been rumored to be working on building an electric car. The company has also been bringing automotive engineers onboard, which strengthens the speculation, as noted by USA Today.
Now, as it turns out the Apple electric car may be out sooner rather than later. As per report on The Wall Street Journal, which mentioned “people familiar with the matter” as source, the electric-car in question could ship by 2019. The project, codenamed Titan, has received a go-ahead to double the team size from the current 600 employees.
USA Today shared that some members of the Titan project have come onboard from Elon Musk’s Tesla and that the company had also been in talks for securing a location as its automotive testing site.
However, it is noteworthy that the “ship date” for the product doesn’t mean that it will be launched to consumer markets. WSJ shares that it could be “the date that engineers sign off on the product’s main features.” This definitely puts a big question mark on the Apple car being available in 2019.
In a traditional fashion, the company is choosing to keep all its secrets, well, a secret. Apple’s CEO Tim Cook didn’t give anything away when Stephen Colbert on “The Late Show” fished for details on the project.
Cook said, “We look at a number of things along the way, and we decide to really put our energies in a few of them.”
If the speculations are anything to go by, then it would open up a whole new world for Apple fans, with probably the entire driving experience being enhanced by the handheld devices from the company. There is no denying that the competition will be massive, but it will be interesting to see how Apple fairs in the automotive market.