Apple device user will soon get their web pages load faster. Google is planning to boost the speed of mobile websites for Apple mobile devices.
Apple’s iPad and iPhone now support Google’s iOS app. And now the search giant’s Accelerated Mobile Pages project is aimed to load the news articles faster on the Internet.
The Google app would present the news articles in a streamline from media companies like The Washington Post, which chose to participate in the web project of Google.
Google launched the AMP project which standardizes the software code behind each news article on the mobile web. The AMP was designed in such a way that it would eliminate years of accumulated software code that has been built on online publisher’s websites, notes Fortune.
The code comes from tracking cookies or other software features, which publishers have added over the years. This causes news articles to load at a slow pace.
It is expected that iOS users could see a lightning bolt graphic and the letters “AMP” beside news articles by Friday. These signs could be seen from participating publishers in the “Top Stories” section of their search results in the Google app.
A website which has higher search rankings gets rewards from Google and those publishers who choose not to implement Google’s AMP project would see their websites fall down the rankings.
At a press event in December, Google executives elucidated that website speed is one of many factors the company uses to decide its search rankings.
“The way we think about it is, speed is one of those critical ranking factors, not the only one that you need, and AMP says to us, basically, ‘I’m consistently fast,” said Rudy Galfi, Google product manager.