When Steve Jobs was planning to introduce new Apple software for downloading digital audio shows in 2005, he struggled to describe it as the format was still in the developing stage.
“It’s sort of like TiVo, for radio, for your iPod. It’s not just the ‘Wayne’s World’ of radio, but real radio is jumping onto this,” Jobs said. However, he was very confident about its potential.
“It’s getting very, very exciting,” he added.
Clearly he was indicating about the podcasting – radio-style shows for the internet. These have become popular in recent years. Lately, many amateur podcasters are going professional, and many media organizations are searching for answers and bright spots in a fast-changing world. Now they are releasing new shows every week. Interestingly, advertisers have also begun to follow them and millions of dollars started to pour with the venture capital, notes Fortune.
However, concerns are growing regarding how much Apple, who gave life to and still dominates, actually cares.
More than dozen podcasters and people inside Apple had revealed, during the interviews, a variety of complaints. Podcasters said that they have to convince a single Apple employee for the best promotion and they have faced problems on sharing it on social media. Podcasters are relying on Apple to know more about the listeners and Apple is in a position to offer.
“The lack of podcast data is kind of shocking,” said Gina Delvac. She is the producer of a popular show of “Call Your Girlfriend,” which is about pop culture and politics.
Recently, seven leading podcast professionals had been roped in by Apple in its campus in Cupertino. They were allowed to put forth their case in a room full of employees. This was revealed by two people who were present at the meeting, notes The New York Times. The sources have also revealed that several pressing issues were discussed in frank terms, but the company did not make any promises.
The attendees noted that following the conclusion of the presentation, Eddy Cue, the executive at Apple to manage software and services, made an entry for a closed session with employees of the company.
“I think everyone who’s seriously involved in this space, they’d at least like to know what the endgame is. People think there’s another shoe that’s going to drop,” said the chief executive of the Loud Speakers Podcast Network, Chris Morrow.