Apple Pay is set to expand in Australia after the decision of ANZ Bank to partner with its five million customers. Australia’s debut in Apple Pay was made by American Express last November.
ANZ will start offering the contactless payment system to million of customers through iPhone and Apple Watch, reports Gizmodo. Apple Pay is supported on Apple’s iPhone 6, 6 Plus, 6s, 6s Plus, the iPhone SE and the Apple Watch.
According to a report in Mac Rumours, quoting the ANZ website, most Visa and American Express cards will be supported with Apple Pay. They include the ANZ Rewards Platinum Card, Access Advantage with Visa Debit, and the Business Advantage with Visa Debit.
For the time being, MasterCard, ANZ Access, and ANZ Corporate cards will not be supported. The arrangement indicates an edge for Visa cards in Apple Pay as ANZ is accepting more Visa cards. ANZ MasterCard may have to wait until rates and fees are negotiated between the banks, VISA and Apple.
ANZ Chief Executive Officer Shayne Elliott explained the rationale of the decision: “The introduction of Apple Pay is a significant milestone in our strategy to use digital technology to provide our customers with a superior experience and will be a watershed moment in the adoption of mobile payments in Australia.”
The ingenuity of Apple Pay is that it supports different levels of connectivity including banks’ payments apps. Touch ID payments are also backed by Apple Pay apps while in-store payments are executed through contactless terminals.
According to analysts, the ANZ timed its Apple Pay adoption well as VISA has been mulling a direct mobile payment campaign, which will not be device-specific.
“Pay with your smartphone” has been Visa’s social media promotion pitch and it seeks an aggressive push of mobile device payments on social as well as mainstream media, reports EFTM.
While addressing the quarterly earnings call on Tuesday, Apple CEO Tim Cook had spoken about the growth of Apple Pay globally and in Asia Pacific.
He noted the widening reach of Apple following a successful launch in China during the March quarter and its rollout in Singapore.
“There are more than 10 million contactless-ready locations in the countries where Apple Pay has launched to date, including over 2.5 million locations now accepting Apple Pay in the U.S., and more expansion of Apple Pay is coming soon,” Cook added.