Earlier this week, AMC played with the idea of letting moviegoers have their personal second screen experience in its movie theatres.
The issue of having a film interrupted by the bright shining light of a person answering a cell phone call or text message has become common inside a movie theatre.
When one goes to the movies, a usual greeting with a warning message, to turn off your cellphone, shows up before the opening credits.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life,” Adam Aron, the head of AMC Entertainment, said.
However, just two days after the interview was published, AMC was assuring angry webizens that the permission to use cellphones in movie theatres, was cancelled.
This step was taken by AMC after social media was stormed with disapproval from moviegoers.
According to journalist David Sims, one of the main advantages of the theatrical experience is the removal of such distractions. We live in a time when cinema chains are being threatened by wide ranging home-viewing options.
However, theatre chains should be promoting distinction they provide, rather than refuting it, says The Christian Science Monitor.
Here are five reasons why cellphones should be banned in movie theatres.
Banning cellphones in movie theatres may actually disrupt the ultra-lucrative business of shaky cam pirated movies. Phones are a nuisance in a movie theater, especially to people in the movie business, says TimeOut.
One of the major problems inside movie theatres is when someone checks their phone and the bright blue glow illuminates the whole room.
Cellphones act as intrusive devices inside movie theatres, chiefly when uninvited noises gets out of it. They act as distractions to people who are actually concentrating on a movie.
Moreover, external sounds inside movie theatres can be problematic to the sound of the movie itself.