Aldi has launched four brand new stores in various suburbs of Adelaide. The German supermarket chain plans to add 16 more this year and top it off with 50 in the next few years. The stores will open their doors in Parafield Gardens (already opened) and Hallett Cove in the North, Seaford Heights and Woodcroft in the south. This will be followed by openings in Kilburn, Modbury, Noarlunga, St. Agnes and Mt. Barker.
The Australian reports that Premier Jay Weatherill officiated at the opening of the Parafield Gardens store. He believed that Aldi would be able to boost to the struggling northern suburbs. “It’s a vote of confidence in the South Australian economy and in particular the northern suburbs,” said Premier Weatherill.
This recent move has brought Aldi face to face with Foodland in South Australia. According to Sydney Morning Herald, Foodland currently owns 32 percent of the total market share. Coles has a 33 percent and Woolies has 34 percent market share. Does that mean Aldi will have to ramp up their marketing strategy to grab a sizable share from the current competitors?
“Aldi has always been committed to being the price leader in the market and this will not change with our entry into South Australia and Western Australia,” said Viktor Jakupec, managing director of Aldi, South Australia.
The supermarket has also trained its sights on West Australia (WA) while it is still making forays in South Australia. The company’s website confirms that the chain will be opening their first store in WA in mid-2016. This will be followed by opening of a total of 70 WA stores. This expansion is expected to create more than a thousand new jobs across West Australia.
The exact location of the first WA store is not known as yet. However, Sydney Morning Herald has confirmed that the company has a distribution centre in Jandakot in final stages of construction. This distribution centre will service the 70 Aldi WA stores.
Additionally, the government is also mulling over allowing Aldi to sell alcohol in their stores. According to The Australian, a comprehensive liquor licensing review process is currently underway and former Supreme Court judge Timothy Anderson is tasked with providing the necessary recommendations to the government by end of June.