After FIFA and Tennis, corruption charges have come to haunt the International Association of Athletics Federations. The Food and Beverage giant, Nestle, made the announcement on Wednesday that it wanted to sever all ties with the IAAF with immediate affect.
“We have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect,” the statement read.
“This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF,” Nestle said stated. “We believe this could negatively impact our reputation and image and will therefore terminate our existing agreement with the IAAF, established in 2012.”
As per the Fox Sports reports, Nestle terminated “sponsorship of athletics’ governing body over fears the doping scandal could damage the company’s image.”
Sports giant Adidas is still in talks to terminate their sponsorship with the IAAF. They remain skeptical about IAAF’s handling of the corruption scandal.
According to the source, an investigation led by the World Anti-Doping Agency found that there “was deeply rooted corruption” on the inside by a “powerful rogue group” led by Diack. It was mentioned in the report that “they conspired to extort athletes and allow doping Russians to continue competing.”
As per the Telegraph reports, Nestle’s statement was a big blow to the IAAF’s leadership under Sebastian Coe. The current president was angered and dismayed by Nestle’s statements.
“We will not accept it,” he said in a statement. “It’s the kids who will suffer.”
IAAF was in talks with Nestle regarding their final year of the five-year partnership.
“This has been a successful program with 15 million kids aged seven to 12 years in 76 countries, taking part in fun team activities which promotes a healthy, active lifestyle,” the IAAF said.
“The program was due to reach another 15 countries, involving another three million children, training 360 lecturers, and 8,640 physical education teachers,” the IAAF added.