Adelaide Arts Festival: Record Ticket Sales

Adelaide Arts festival

The Adelaide Festival of Arts starting on February 26 is setting new records. The strong ticket sales have already crossed the box office targets.

According to the organizers, the ticket sales have crossed the $2-million mark.  There are 27 ticketed shows in the 2016 festival and topping the chart is the dance sensation Nelken. The show will be the fastest-selling dance show in the event’s 55-year history.

Festival’s Chief Executive Karen Bryant said the current box office now stands at $2.3 million, excluding WOMADelaide sales, reports ABC News. “People got out really early to buy tickets,” she said. Unlike in 2015, when many festival-goers made late ticket purchase, 2016 has been a trend setter.

“Since we launched the 2016 festival back in October, we’ve seen a significant increase in people planning their festival ahead of time around our program of exclusive productions,” Bryant noted.

The festival will have an opening-night audio-visual and pyrotechnics stadium extravaganza. The Fleur de Peau will be presented at the Adelaide Oval by the French company Groupe F on February 27. Noting the huge response, the organisers have added extra seats to the opening act.

“We’ve been ahead of our trends right from the moment we launched in October and in fact for most of that period we’ve been ahead of the last 10 festivals, which has been really exciting to see.”

Adelaide will be brimming with many festivals until March. The Adelaide Fringe Festival opened in the second week of February. It will run until mid-March. Similarly, WOMADelaide world music festival, Adelaide Writers’ Week, and the Clipsal 500 will also be delighting the city.

Karent Bryant mentioned Scottish theatre trilogy James Plays as another big attraction in the festival.  James Plays also crossed its individual box office target.  But the excitement over Nelken continues to run high. Nelkien has become the focus and fastest-selling dance show in the festival’s history, reports the Indaily website.

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